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Made4baby is a New Zealand natural skin care brand, specializing ​in babies and children.
The “4” stands for the decision which Founder, Rebecca McLeod, made regarding the ingredients :

• No harsh detergents (which create lather)
• No petrochemicals (baby mineral oil is derived from crude oil)
• No artificial fragrances (parfum can have hundreds of ingredients)
• No parabens (a controversial preservative which Made4Baby has ​not included)​

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